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From the Ivory Tower

By Blair Jackson |

Invisible Children donates 37 percent of its proceeds to Africa. The rest goes to the staff, media, marketing and fundraising. That means 60 percent of your money goes to perpetuating their activism through building the Invisible Children brand — the film, snazzy bracelets, hip posters, a cool website. They spend more money trying to sell you products than what actually goes to Africa.